In this post, we’ll show you how to use Amazon tools to see what items are hot right now (plus how to find bestsellers any time of the year).
The holidays can be a time of dramatic sales trends. This season, we’re seeing some breakaway bestsellers in cosmetics, home goods, and other popular categories.
We put together this list of top-sellers from Black Friday and Cyber Monday, but first, we want to mention that you can find hot-ticket items anytime you want. If you sell in the Amazon store, tools like Product Opportunity Explorer can help you perform research and explore areas of potential profitability in any given timeframe. In this article, we’ll explain how to access the tool.
How can you launch and build your brand in the Amazon store?
Amazon is an amazing place to launch and grow a brand. Not only was Amazon ranked the most trusted brand by US consumers in 2022, it offers several optional programs and tools to help with brand management, like Brand Registry.
Brand Registry is a free program that helps you build your brand and protect your intellectual property. From enhancing your product detail pages and increasing customer engagement, to generating customer reviews and protecting against counterfeits, the program takes the guesswork out of brand management. New sellers can also enjoy bonuses and credits after enrolling a brand in Brand Registry. Let’s talk about how you can get started.
Being a new brand, you don’t have trust yet. How do you build that? It was very easy to get that trust from customers by being on Amazon.
Getting started with Brand Registry
You only need to meet two basic requirements to enroll in Brand Registry: a brand name or logo and a trademark. If you meet both requirements, you can enroll your brand anytime.
Don’t have a trademark? Amazon’s IP Accelerator program can help connect you with Amazon-vetted legal service providers who can walk you through each step of the trademarking process. Learn more
Once you’re enrolled in Brand Registry, now what? Let’s explore some of the many tools you can use to build and protect your brand with Amazon.
Build brand awareness in the Amazon store
To help grow your audience, increase sales, build brand loyalty, and optimize your selling strategy, let’s cover these important steps:
Create a consistent and engaging brand experience
Promote your brand
Provide proactive customer service and respond to feedback
Cultivate and reward customer loyalty
Analyze brand performance and optimize your strategy
Discover what content resonates with customers
1. Create a consistent and custom brand experience
Launch an online store
It’s important to create a consistent and engaging presence across your channels to boost customer confidence and help shoppers get to know your brand. One way enrolled brands can do this is by creating a free, custom ecommerce storefront through Amazon Stores. On average, brands with a store saw 31x more repeat purchases in 60 days.
An Amazon Store gives customers a multi-page, immersive shopping experience where they can explore your products and get to know your brand. Creating one is also easy with the help of our drag-and-drop editor that allows you to tell your brand story with rich media like video and enhanced images.
