Building and managing a unique brand can be tricky. Amazon Brand Registry is here to help.
Effective brand management can help you differentiate products and create customer loyalty. But how do you manage and grow your brand as you expand into the world of ecommerce?
Amazon Brand Registry is here to help, offering access to a suite of selling benefits and protection tools. Here’s a guide to how you can use the program to nurture your brand.
What is brand management and why does it matter?
First off, it’s important to understand why brand management matters. Brand management is a set of marketing and product development activities that build brand recognition.
As you invest in product quality and promote your brand story, you boost brand equity—the value customers perceive in your business. Consistent, positive associations with your brand can also help you increase sales and customer reach. For example, a customer who has positive associations with your products may be more likely to share your brand with their family and friends.
